Listed below you will find a short list of marketing items that should be part of a real estate listing agent’s marketing portfolio. Use this list as a guideline when shopping for an agent.
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Virtual tour – 85%+ of all buyers start their search on the internet. Virtual tours always come up first on web sites like realtor.com. Putting your virtual tour on hundreds of websites will attract out-of-town buyers who are looking for your type of house.
Online marketing – There are hundreds of web sites that will list your house for free. Your Realtor should have an excellent web site that has good traffic and has the latest search engine optimization. Knowing which web sites bring the most buyers is something only an experienced Realtor will know.
Blogs – Blogs are online conversations that can get immediate results from buyers. Agents will post information and pictures regarding your home allowing buyers to make comments and ask questions via the internet. This is the wave of the future and is an integral part of your marketing program.
Home staging – Think HGTV! Packing up personal items early along with all the clutter will make your house more appealing to potential new homeowners.
Print advertising – Print advertisements don’t generate the leads they used to but still play an important part of an agent’s overall marketing plan.
Realtor partnerships – Realtor email blasts with multiple photos will expose your property to the right people at the right time. We create a professional email flyer that is sent to all regional real estate agents telling them that your house is now listed for sale. The email blast serves as an online brochure for your property, complete with full-color images and the all-important virtual tour. Agents receiving the email can immediately forward properties of interest on to their buyers.