The Summer season is usually the time of year when most hotels in SWFL are busy making changes to their buildings, getting ready for fall when tourism starts to pick up. This year however, many more than usual are renovating, getting facelifts and fixing maintenance issues. These establishments have stepped up their summer primping process to much more than just changing the linens. Some have undergone major renovations that started early June and are due to continue through mid-October.
Most hotels and other establishments have undergone major spending for renovation recently due to an increase in occupancy in most hotels across the country. Some of the major players who are undergoing major renovations include the Hyatt Regency Coconut Point Resort & Spa, Sanibel Harbor Marriott Resort & Spa in South Fort Myers and Naples Inn.
The major renovations taken on by these establishments are considered positive news by the executive director for Lee County Visitor & Convention Center, Ms. Tamara Pigott.
Before the market crash, the hotel industry in the U.S. had invested a total of $ 5.5 billion in improvements. After the crash, the funds invested by these companies also continued to dip until resurgence in 2011 where a total of $3.5 billion was invested in 2011.
There are two reasons experts see as to the main reasons why the major companies have taken these steps in undergoing major renovations. First, the increase in room occupancy is prompting the hotels to step up their hotel renovations. Second, these hotels are still cautious of adding additional rooms into their inventory that might also cause room rates to increase. To these companies, it is safer to invest in their existing rooms and facilities.
The Crowne Plaza in South Fort Myers is finishing the renovations on its 6,000 square foot ballroom. Its general manager, Mr. Jim Larken, states that the hotel’s renovation would be excellent during the off peak months of July to August.
The Courtyard by Marriott also in Fort Myers also have scheduled improvements in its guests rooms and lobby that will exhibit a bistro concept for guests to enjoy while staying at the hotel.
Ms. Cathy Christopher, the director for sales and marketing at the Naples Inn have noted that people have started traveling again and it’s time to make the inn new again.
These renovations are aimed for hotels to further boost their revenues and room reservations and occupancies as the rise in the travel industry has become apparent in which these hotels are trying to sustain.